Why the Right Print Size Feels Calm

Most people assume the rule for wall art is simple: if you have the wall space, use it.

But some of the most disappointing prints we see happen for exactly that reason.

Just because a space can hold something large doesn’t mean it wants to.

Size isn’t about filling a wall

When a print is too small, it feels underwhelming — like an afterthought.

When it’s too big, it can feel loud, heavy, or out of place. Not because the image is wrong, but because it’s competing with the room instead of living in it.

The goal isn’t to fill the wall. It’s to give the image enough room to breathe.

Example: a size that lets the space stay calm

This is a good example of restraint.

The canvas isn’t large, but it feels right. It doesn’t dominate the room or ask for attention. It belongs there.

That’s usually what we’re aiming for.

Not a print that announces itself — but one that quietly holds its place.

What we actually think about when choosing size

When we help someone decide on size, we’re not thinking about inches first.

We’re thinking about how the moment should feel when you walk past it every day.

Calm. Grounded. Like it belongs.

That’s when people tell us — after it’s hung — that it looks better than they expected.

Because the right size doesn’t draw attention to itself. It lets the moment do the work.

Size matters in commercial spaces too

This matters just as much in business environments.

In hospitality spaces especially, artwork should support the experience — not compete with it. Guests shouldn’t feel overwhelmed or distracted. The space should feel intentional and easy to be in.

The same principle applies:

The right size doesn’t try to fill the wall. It respects the room it has to live in.

A simple way to think about it

If you’re unsure about size, don’t start by asking what will look biggest.

Ask what will feel right six months from now.

That answer is almost always calmer than you expect.

If you ever want a second opinion, you can upload your image and we’ll help guide the decision — no pressure.